My approach to media relations taps into my experience as a journalist to gain a greater understanding of the editorial process and industry barriers that affect earned media opportunities. With this in mind, I have a proven track record of media placement in traditional and digital formats amid my experience in the nonprofit, government, and private sectors.
I have extensive experience in media relations, public relations, and marketing. Notable highlights include providing media relations strategies for WCP Communications, where clients include attorneys, organizations, and working professionals. My efforts have elevated the profiles of active litigation cases, including the Sesame Place controversy, crafted messaging for stakeholders, and promoted experts by integrating them into the news cycle. My efforts have secured earned media spots across multiple platforms regionally and nationally.
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While serving as the Communications and Digital Director for a sitting congressman, I helped develop media strategies to promote legislation, arranged press conferences garnering national media, crafted press releases, maintained broad media lists, and oversaw digital efforts that included social media marketing as well as other duties such as photography, videography, and video editing.
As a public information specialist for the Pinellas County Sheriff’s Office, I crafted regular press releases and media alerts regarding ongoing law enforcement activities for media dissemination. I also responded to active crime and breaking news scenes and was one of the spokespersons for media interviews.
As the Public Relations Director for the Salvation Army of Coastal Alabama, I oversaw all aspects of the local branch media and branding operations. Some of my responsibilities included routine media monitoring, media relations, executing press conferences, coaching staff members for media interviews, managing the website with regular editorial updates, managing all social media efforts, including content creation, overseeing a newsletter with key donors, and contributing to fundraising campaign efforts by generating earned media and boosting leads.